{"id":19429,"date":"2021-12-22T20:02:23","date_gmt":"2021-12-22T11:02:23","guid":{"rendered":"https:\/\/webzine.kccworld.co.kr\/?p=19429"},"modified":"2025-11-24T20:09:47","modified_gmt":"2025-11-24T11:09:47","slug":"kcc-2021-%eb%8c%80%ed%95%9c%eb%af%bc%ea%b5%ad-%ea%b4%91%ea%b3%a0%eb%8c%80%ec%83%81-%ea%b8%88%ec%83%81-%ec%88%98%ec%83%81","status":"publish","type":"post","link":"https:\/\/webzine.kccworld.co.kr\/?p=19429","title":{"rendered":"KCC, 2021 \ub300\ud55c\ubbfc\uad6d \uad11\uace0\ub300\uc0c1 \uae08\uc0c1 \uc218\uc0c1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19429\" class=\"elementor elementor-19429\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f4075 e-flex e-con-boxed e-con e-parent\" data-id=\"f4f4075\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53a17b5 elementor-widget elementor-widget-text-editor\" data-id=\"53a17b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; \ud55c\uad6d \ucd5c\uace0 \uad8c\uc704\uc758 \uad11\uace0\uc0c1 \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38 \uae08\uc0c1 \uc218\uc0c1\u00b7\u00b7\u00b7 \uad6d\ubbfc\uc774 \uc120\ud0dd\ud55c \uc88b\uc740 \uad11\uace0\uc0c1, \uc5d0\ud53c \uc5b4\uc6cc\ub4dc \ucf54\ub9ac\uc544, \ubd80\uc0b0\uad6d\uc81c\uad11\uace0\uc81c\uc5d0 \uc774\uc5b4 \uc62c\ud574 4\uad00\uc655 \ub2ec\uc131<\/p><p>&#8211; \ub3c5\ud2b9\ud55c \uc561\uc790\uc2dd \uad6c\uc131\uacfc \ubc30\uc6b0 \ud2b9\uc720\uc758 \uc778\uac04\ubbf8 \ub118\uce58\ub294 \ucf54\ubbf9 \uc5f0\uae30\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub192\uc774 \ud3c9\uac00\ubc1b\uc544<\/p><p>&#8211; \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc0ac\ub791\ubc1b\ub294 \ucc3d\ud638\uc758 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uad73\ud600<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>KCC(\ub300\ud45c \uc815\ubabd\uc9c4)\uac00 2021 \ub300\ud55c\ubbfc\uad6d \uad11\uace0\ub300\uc0c1(Korea Advertising Awards)\uc5d0\uc11c \uad11\uace0 \u2018\ubb34\ud55c \uad11\uace0 \uc720\ub2c8\ubc84\uc2a4\uc5d0 \uac07\ud78c \uc131\ub3d9\uc77c(Feat. KCC\ucc3d\ud638)\u2019 \ud3b8\uc73c\ub85c \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38 \uae08\uc0c1\uc744 \uc218\uc0c1\ud588\ub2e4.<\/p><p>\u00a0<\/p><p>\uc62c\ud574\ub85c 28\ud68c\ub97c \ub9de\uc774\ud558\ub294 \ub300\ud55c\ubbfc\uad6d \uad11\uace0\ub300\uc0c1\uc740 TV, \ub514\uc9c0\ud138, \uc778\uc1c4, \uc625\uc678 \ub4f1 \uc804 \uad11\uace0 \ub9e4\uccb4\ub97c \uc544\uc6b0\ub974\ub294 \uad6d\ub0b4 \uc720\uc77c\uc758 \uc885\ud569\uad11\uace0\uc0c1\uc774\uc790 \ud55c\uad6d \uad11\uace0\uacc4\uc758 \ucd5c\uace0 \uad8c\uc704\uc758 \uad11\uace0\uc0c1\uc774\ub2e4. TV\uc601\uc0c1, \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38 \ub4f1 13\uac1c\uc758 \uc77c\ubc18 \ubd80\ubb38\uacfc \uacf5\uacf5\uad11\uace0 \ub4f1 2\uac1c\uc758 \ud2b9\ubcc4 \ubd80\ubb38\uc5d0\uc11c \u25b3\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \u25b3\uc791\ud488\uc758 \uc644\uc131\ub3c4 \u25b3\ube0c\ub79c\ub4dc\uc640\uc758 \uad00\ub828\uc131 \u25b3\uba54\uc2dc\uc9c0 \uc804\ub2ec\uc131 \u25b3\uc0ac\ud68c \ubc18\uc601\uc801 \ud45c\ud604\uc131 \u25b3\uc131\uacfc\ub370\uc774\ud130\uc640 \ubaa9\ud45c \ub2ec\uc131 \ubc0f \ud6a8\uacfc \u25b3\uae30\ud68d\uc758 \uc804\ub7b5\uc131 \ub4f1\uc744 \uc885\ud569\uc801\uc73c\ub85c \uc2ec\uc0ac\ud574 \uc62c \ud55c \ud574\ub97c \ub4a4\ud754\ub4e0 \uba85\uad11\uace0\ub4e4\uc744 \uc120\uc815\ud55c\ub2e4.<\/p><p>\u00a0<\/p><p>\uc774\ubc88 \uc2dc\uc0c1\uc5d0\uc11c KCC\ub294 \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38 \uae08\uc0c1\uc744 \ucc28\uc9c0\ud588\ub2e4. \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38\uc740 TV\ub97c \uc81c\uc678\ud55c \uc628\ub77c\uc778\uc0c1\uc758 \ubc14\uc774\ub7f4\uc744 \ubaa9\uc801\uc73c\ub85c \uc81c\uc791\ub41c \uc601\uc0c1\uad11\uace0\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uba70 \ud2b9\ud788 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc911\uc810\uc801\uc73c\ub85c \ud3c9\uac00\ud55c\ub2e4. \uc9c0\ub09c\ud574 12\uc6d4 KCC\uc758 \uacf5\uc2dd \uc720\ud29c\ube0c \ucc44\ub110\uc744 \ud1b5\ud574 \uc120\ubcf4\uc778 \u2018\ubb34\ud55c \uad11\uace0 \uc720\ub2c8\ubc84\uc2a4\uc5d0 \uac07\ud78c \uc131\ub3d9\uc77c(Feat. KCC\ucc3d\ud638)\u2019 \ud3b8\uc740 \uc5ec\ub7ec \ud3b8\uc758 \ud328\ub7ec\ub514 \uad11\uace0\ub4e4\uc774 \ub04a\uc784\uc5c6\uc774 \uc5f0\uacb0\ub418\ub294 \ub3c5\ud2b9\ud55c \uc561\uc790\uc2dd \uad6c\uc131\uacfc \ubc30\uc6b0 \uc131\ub3d9\uc77c \ud2b9\uc720\uc758 \uc778\uac04\ubbf8 \ub118\uce58\ub294 \ucf54\ubbf9 \uc5f0\uae30\uac00 \ub354\ud574\uc838 \uc9e7\uc740 \uae30\uac04 \ub3d9\uc548 \ub300\uc911\uc758 \ub1cc\ub9ac\uc5d0 \uac15\ub82c\ud55c \uc778\uc0c1\uc744 \ub0a8\uacbc\ub2e4\ub294 \ud3c9\uac00\ub97c \ubc1b\uc544 \uc7c1\uc7c1\ud55c \uacbd\uc7c1\uc791\ub4e4\uc744 \uc81c\uce58\uace0 \uae08\ube5b \uacb0\uacfc\ub97c \uc5bb\uc5c8\ub2e4.<\/p><p>\u00a0<\/p><p>KCC\uc758 \uc218\uc0c1\uc791\uc740 \ub204\uc801 \uc870\ud68c\uc218 851\ub9cc\uc744 \uae30\ub85d\ud560 \uc815\ub3c4\ub85c \ud654\uc81c\ub97c \ubaa8\uc73c\uba70 \ub300\uc911\uc801\uc778 \uc0ac\ub791\uc744 \ubc1b\uc558\ub2e4. \uad11\uace0 \uc601\uc0c1\uc740 \u20182021 \uad6d\ubbfc\uc774 \uc120\ud0dd\ud55c \uc88b\uc740 \uad11\uace0\uc0c1\u2019 \ub514\uc9c0\ud138\ubd80\ubb38\uc5d0\uc11c \uc88b\uc740 \uad11\uace0\uc0c1\uc744 \uc218\uc0c1\ud558\uc600\uc73c\uba70 \u20182021 \uc5d0\ud53c \uc5b4\uc6cc\ub4dc \ucf54\ub9ac\uc544(Effie Awards Korea)\u2019 \uc2dc\uc0c1\uc2dd\uc5d0\uc11c \ub2e8\uae30 \ud6a8\uacfc(Short Term Effects)\uc640 \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\ud2b8(Branded Content) 2\uac1c \ubd80\ubb38\uc5d0\uc11c \uc740\uc0c1\uc744 \uc218\uc0c1\ud558\uc600\uace0 \u20182021 \ubd80\uc0b0\uad6d\uc81c\uad11\uace0\uc81c\u2019\uc5d0\uc11c \ube0c\ub860\uc988\ub97c \uc218\uc0c1\ud558\ub294 \ub4f1 \uc77c\ubc18 \ub124\ud2f0\uc98c\ub4e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0 \uc804\ubb38\uac00\ub4e4 \uc0ac\uc774\uc5d0\uc11c\ub3c4 \ud638\ud3c9\uc744 \ubc1b\uc740 \ubc14 \uc788\ub2e4.<\/p><p>\u00a0<\/p><p>KCC \ucc3d\ud638\ub294 \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc6b0\uc218\ud55c \ud488\uc9c8\ub825\uc744 \uc778\uc815\ubc1b\uc544 \u20182021\ub144 \ud55c\uad6d\uc0b0\uc5c5\uc758 \ube0c\ub79c\ub4dc\ud30c\uc6cc(K-BPI)\u2019\uc640 \u20182021 \uc18c\ube44\uc790\uc6f0\ube59\ud658\uacbd\ub9cc\uc871\uc9c0\uc218(KS-WEI)\u2019, \u20182021 \ud55c\uad6d\ud488\uc9c8\ub9cc\uc871\uc9c0\uc218(KS-QEI)\u2019\uc5d0\uc11c \ucc3d\ud638 \ubd80\ubb38 1\uc704\ub97c \uc11d\uad8c\ud558\ub294 \ub4f1 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ucc3d\ud638\ub85c\uc11c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ud655\uace0\ud788 \ud588\ub2e4.<\/p><p>\u00a0<\/p><p>KCC \uad00\uacc4\uc790\ub294 \u201c\uc62c\ud574 \uad6d\ubbfc\uc774 \uc120\ud0dd\ud55c \uc88b\uc740 \uad11\uace0\uc0c1, \uc5d0\ud53c \uc5b4\uc6cc\ub4dc \ucf54\ub9ac\uc544, \ubd80\uc0b0\uad6d\uc81c\uad11\uace0\uc81c\uc5d0\uc11c \uc88b\uc740 \uacb0\uacfc\ub97c \ub2ec\uc131\ud588\ub294\ub370 \uc774\ubc88\uc5d0 \ub300\ud55c\ubbfc\uad6d \uad11\uace0\ub300\uc0c1\uc5d0\uc11c \uae08\uc0c1\uc744 \uc218\uc0c1\ud558\uba74\uc11c \uc601\uad11\uc2a4\ub7fd\uace0 \uc88b\uc740 \ub9c8\ubb34\ub9ac\ub97c \uac00\uc84c\uc2b5\ub2c8\ub2e4&#8221;\uba74\uc11c \u201c\uae30\uc131 \uc138\ub300\uc640 MZ\uc138\ub300\ub97c \uc544\uc6b0\ub97c \uc218 \uc788\ub294 \ucc38\uc2e0\ud55c \ucf58\ud150\uce20\ub85c \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc720\ucf8c\ud55c \uc18c\ud1b5\uc744 \uc9c0\uc18d\ud574 \ub098\uac00\uaca0\uc2b5\ub2c8\ub2e4\u201d\uace0 \uc804\ud588\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8581d e-flex e-con-boxed e-con e-parent\" data-id=\"4f8581d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b495775 elementor-widget elementor-widget-text-editor\" data-id=\"b495775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><img decoding=\"async\" src=\"https:\/\/webzine2024.kccworld.co.kr\/data\/cn\/57\/1.jpg\" \/><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8211; \ud55c\uad6d \ucd5c\uace0 \uad8c\uc704\uc758 \uad11\uace0\uc0c1 \ub514\uc9c0\ud138\uc601\uc0c1 \ubd80\ubb38 \uae08\uc0c1 \uc218\uc0c1\u00b7\u00b7\u00b7 \uad6d\ubbfc\uc774 \uc120\ud0dd\ud55c \uc88b\uc740 \uad11\uace0\uc0c1, \uc5d0\ud53c \uc5b4\uc6cc\ub4dc \ucf54\ub9ac\uc544, \ubd80\uc0b0\uad6d\uc81c\uad11\uace0\uc81c\uc5d0 \uc774\uc5b4 \uc62c\ud574 4\uad00\uc655 \ub2ec\uc131 &#8211; \ub3c5\ud2b9\ud55c \uc561\uc790\uc2dd \uad6c\uc131\uacfc \ubc30\uc6b0 \ud2b9\uc720\uc758 \uc778\uac04\ubbf8 \ub118\uce58\ub294 \ucf54\ubbf9 \uc5f0\uae30\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub192\uc774 \ud3c9\uac00\ubc1b\uc544 &#8211; \uc18c\ube44\uc790\ub4e4\ub85c\ubd80\ud130 \uc0ac\ub791\ubc1b\ub294 \ucc3d\ud638\uc758 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uad73\ud600 KCC(\ub300\ud45c \uc815\ubabd\uc9c4)\uac00 2021 \ub300\ud55c\ubbfc\uad6d \uad11\uace0\ub300\uc0c1(Korea Advertising Awards)\uc5d0\uc11c \uad11\uace0 \u2018\ubb34\ud55c \uad11\uace0 \uc720\ub2c8\ubc84\uc2a4\uc5d0 \uac07\ud78c \uc131\ub3d9\uc77c(Feat. KCC\ucc3d\ud638)\u2019 [&hellip;]<\/p>\n","protected":false},"author":273,"featured_media":19430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-19429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"_links":{"self":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/19429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/users\/273"}],"replies":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19429"}],"version-history":[{"count":5,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/19429\/revisions"}],"predecessor-version":[{"id":19435,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/19429\/revisions\/19435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/media\/19430"}],"wp:attachment":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}