{"id":18989,"date":"2022-03-31T17:15:55","date_gmt":"2022-03-31T08:15:55","guid":{"rendered":"https:\/\/webzine.kccworld.co.kr\/?p=18989"},"modified":"2026-03-10T17:35:06","modified_gmt":"2026-03-10T08:35:06","slug":"kcc-2022%eb%85%84-%ed%95%9c%ea%b5%ad-%ec%82%b0%ec%97%85-%eb%b8%8c%eb%9e%9c%eb%93%9c%ed%8c%8c%ec%9b%8c-1%ec%9c%84-%ec%84%a0%ec%a0%95","status":"publish","type":"post","link":"https:\/\/webzine.kccworld.co.kr\/?p=18989","title":{"rendered":"KCC, \u20182022\ub144 \ud55c\uad6d \uc0b0\uc5c5 \ube0c\ub79c\ub4dc\ud30c\uc6cc\u2019 1\uc704 \uc120\uc815"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18989\" class=\"elementor elementor-18989\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c12384 e-flex e-con-boxed e-con e-parent\" data-id=\"7c12384\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fb026 elementor-widget elementor-widget-text-editor\" data-id=\"a9fb026\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">&#8211; \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ubd80\ubb38 4\ub144 \uc5f0\uc18d, \ucc3d\ud638 \ubd80\ubb38 2\ub144 \uc5f0\uc18d1\uc704 \uc120\uc815<\/p><p style=\"font-weight: 400;\">&#8211; HB\ub9c8\ud06c \ucd5c\uc6b0\uc218 \ub4f1\uae09, \ud658\uacbd\ub9c8\ud06c \ud68d\ub4dd\ud55c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ub300\ud45c \ube0c\ub79c\ub4dc \u2018\uc232\uc73c\ub85c\u2019<\/p><p style=\"font-weight: 400;\">&#8211; \u2018KCC\ucc3d\ud638\u2019 \uc6b0\uc218\ud55c \ub2e8\uc5f4\uc131\uacfc \ub514\uc790\uc778\uc73c\ub85c \uace0\uac1d \ub9c8\uc74c \uc0ac\ub85c\uc7a1\uc544<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p>KCC(\ub300\ud45c:\u00a0\uc815\ubabd\uc9c4)\uac00 \uc9c0\ub09c\u00a029\uc77c \ud55c\uad6d\ub2a5\ub960\ud611\ud68c\ucee8\uc124\ud305(KMAC)\uc774 \uc8fc\uad00\ud558\ub294 \u20182022\ub144 \ud55c\uad6d\uc0b0\uc5c5\uc758 \ube0c\ub79c\ub4dc\ud30c\uc6cc(K-BPI: Korea Brand Power Index)\u2019\u00a0\uc870\uc0ac\uc5d0\uc11c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ubd80\ubb38\uc5d0\u00a04\ub144 \uc5f0\uc18d\u00a01\uc704\ub85c \uc120\uc815\ub418\uace0,\u00a0\ucc3d\ud638\uc7ac \ubd80\ubb38\uc5d0\uc11c\ub3c4\u00a02\ub144 \uc5f0\uc18d\u00a01\uc704\uc5d0 \uc774\ub984\uc744 \uc62c\ub790\ub2e4.<\/p><p>\u00a0<\/p><p>KCC\ub294 \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c \uac74\ucd95\uc6a9 \uc218\uc131 \ud398\uc778\ud2b8 \ube0c\ub79c\ub4dc\uc778\u00a0\u2018\uc232\uc73c\ub85c\u2019\ub85c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ubd80\ubb38\u00a04\ub144 \uc5f0\uc18d\u00a01\uc704\ub97c \ucc28\uc9c0\ud588\ub2e4.\u00a0\uc232\uc73c\ub85c\ub294 \uc720\ud574\ubb3c\uc9c8 \ubc29\ucd9c\uc744 \ucd5c\uc18c\ud654\ud55c\u00a0KCC\uc758 \ub300\ud45c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ube0c\ub79c\ub4dc\ub2e4.\u00a0\ub3c4\uc2ec \uc18d \ube4c\ub529 \uc232\uc744 \uce5c\ud658\uacbd \ud398\uc778\ud2b8\ub97c \ud1b5\ud574 \uc790\uc5f0 \uc0b0\ub9bc\uacfc \uac19\uc774 \uac74\uac15\ud558\uac8c \uc228 \uc274 \uc218 \uc788\ub294 \uacf5\uac04\uc73c\ub85c \ubc14\uafbc\ub2e4\ub294 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\ub2e4.\u00a0\ud2b9\ud788 \uc9c0\ub09c\ud574 \uc2e4\uc2dc\ud588\ub358 \ud55c\uad6d\ud45c\uc900\ud611\ud68c(KSA)\u00a0\uc8fc\uad00 \ud55c\uad6d\ud488\uc9c8\ub9cc\uc871\uc9c0\uc218(KS-QEI)\u00a0\uc870\uc0ac\uc5d0\uc11c\ub3c4\u00a07\ub144 \uc5f0\uc18d\u00a01\uc704\ub97c \ucc28\uc9c0\ud558\uba70 \uadf8 \ud488\uc9c8\uc744 \uc778\uc815\ubc1b\uc558\ub358 \ub9cc\ud07c \uc774\ubc88\u00a0K-BPI\u00a0\uc870\uc0ac\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uc0ac\ub791\ubc1b\ub294 \uce5c\ud658\uacbd \ud398\uc778\ud2b8\uc784\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uc778\ud588\ub2e4.<\/p><p>\u00a0<\/p><p>\uc232\uc73c\ub85c\ub294 \uc6b0\uc218\ud55c \uce5c\ud658\uacbd\uc131\uacfc \uc0c9\uc0c1 \uad6c\ud604\ub825,\u00a0\uacf0\ud321\uc774 \ub4f1 \uac01\uc885 \uade0\ub958 \uc5b5\uc81c \uc131\ub2a5\uc744 \uac16\ucdb0 \uc8fc\uac70\uc2dc\uc124,\u00a0\uacf5\uc7a5,\u00a0\ud559\uad50,\u00a0\ubcd1\uc6d0 \ub4f1 \ub2e4\uc591\ud55c \uacf3\uc5d0 \ub450\ub8e8 \uc801\uc6a9\ub41c\ub2e4.\u00a0\ud2b9\ud788\u00a0`\uc232\uc73c\ub85c \uc6f0\ube59`\uacfc\u00a0`\uc232\uc73c\ub85c \uc62c\uc778\uc6d0`\uc740 \uce5c\ud658\uacbd \uac74\ucd95\uc790\uc7ac \uc778\uc99d\uc778\u00a0HB\ub9c8\ud06c \ucd5c\uc6b0\uc218 \ub4f1\uae09\uc744 \ubc1b\uc558\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud658\uacbd\ubd80 \uc0b0\ud558 \uae30\uad00\uc778 \ud55c\uad6d\ud658\uacbd\uc0b0\uc5c5\uae30\uc220\uc6d0\uc5d0\uc11c \uc778\uc99d\ud558\ub294 \ud658\uacbd\ub9c8\ud06c\ub3c4 \ud568\uaed8 \ud68d\ub4dd\ud558\ub294 \ub4f1 \uce5c\ud658\uacbd\uc131\uc744 \uc785\uc99d\ud588\ub2e4.\u00a0\ucd5c\uadfc\uc5d0\ub294 \ub204\uad6c\ub098 \uc27d\uac8c \uce60\ud560 \uc218 \uc788\ub294 \uc778\ud14c\ub9ac\uc5b4 \uc804\uc6a9 \uce5c\ud658\uacbd \ud504\ub9ac\ubbf8\uc5c4 \ud398\uc778\ud2b8\u00a0\u2018\uc232\uc73c\ub85c \uc140\ud504\u2019\uc640 \uac01\uc885 \ubc14\uc774\ub7ec\uc2a4\uc640 \uade0\ub958\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \ud56d\ubc14\uc774\ub7ec\uc2a4 \ud398\uc778\ud2b8\u00a0\u2018\uc232\uc73c\ub85c \ubc14\uc774\uc624\u2019\ub97c \ucd9c\uc2dc\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4.<\/p><p>\u00a0<\/p><p>\ub610\ud55c \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c\ub294\u00a0\u2018KCC\ucc3d\ud638\u2019\uac00 \ucc3d\ud638\uc7ac \ubd80\ubb38\uc5d0\uc11c\ub3c4\u00a02\ub144 \uc5f0\uc18d\u00a01\uc704 \ube0c\ub79c\ub4dc\ub85c \uc774\ub984\uc744 \uc62c\ub838\ub2e4. KCC\ucc3d\ud638\ub294\u00a0KCC\uc758\u00a0PVC\ucc3d\ud638 \ube0c\ub79c\ub4dc\ub85c \uc6b0\uc218\ud55c \ub2e8\uc5f4\uc131\uc774 \ub3cb\ubcf4\uc778\ub2e4.\u00a0\ucc3d\ud638\ub294 \uc9d1\uc758 \uc131\ub2a5\uc744 \uacb0\uc815\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c \ud55c \ubc88 \uc124\uce58\ud558\uba74 \uc7a5\uae30\uac04 \uc0ac\uc6a9\ud55c\ub2e4.\u00a0\uadf8\ub9cc\ud07c \uc18c\ube44\uc790\ub4e4\uc740 \ucc3d\ud638 \uc81c\ud488 \uc120\ud0dd \uc2dc \uc2e0\uc911\uc744 \uae30\ud558\uac8c \ub41c\ub2e4. KCC\ucc3d\ud638\ub294 \uae4c\ub2e4\ub85c\uc6b4 \uc18c\ube44\uc790\ub4e4\uc758 \uae30\uc900\uc744 \ub9cc\uc871\uc2dc\ucf30\uae30\uc5d0 \u2018\ucc3d\ud638\u2019 \ud558\uba74 \uac00\uc7a5 \uba3c\uc800 \uc0dd\uac01\ub098\ub294 \ube0c\ub79c\ub4dc\ub85c \uac70\ub4ed\ub0a0 \uc218 \uc788\uc5c8\ub2e4.<\/p><p>\u00a0<\/p><p>KCC\ucc3d\ud638\ub294 \ucc3d\ud638\uc758 \ud575\uc2ec\u00a05\ub300 \uc131\ub2a5\uc778 \ub0b4\ud48d\uc555\uc131,\u00a0\uc218\ubc00\uc131,\u00a0\ub2e8\uc5f4\uc131,\u00a0\uae30\ubc00\uc131,\u00a0\ubc29\uc74c\uc131\uc774 \uc6b0\uc218\ud558\ub2e4.\u00a0\uac74\ucd95\ubb3c\uc5d0\uc11c \uc5f4 \uc190\uc2e4\uc774 \uac00\uc7a5 \ub9ce\uc740 \ubd80\ubd84\uc774 \ucc3d\ud638\ub77c\ub294 \uc810\uc5d0\uc11c \uc5d0\ub108\uc9c0 \uc18c\ube44\ub97c \uc904\uc77c \uc218 \uc788\ub294\u00a0KCC\ucc3d\ud638\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub192\uc544\uc9c0\uace0 \uc788\ub2e4.\u00a0\ud2b9\ud788 \uad6d\ub0b4 \ucd5c\ucd08\ub85c \ud328\uc2dc\ube0c\uc778\uc99d\uc778 \u2018PH Z1\u2019 \ub4f1\uae09\uc744 \ud68d\ub4dd\ud55c \ud328\uc2dc\ube0c \ucc3d\ud638 \uc81c\ud488\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub2e4.\u00a0\ub610,\u00a0\uac74\ubb3c \uc548\ucabd\uc73c\ub85c\ub294 \ub2e8\uc5f4\uc131\uc774 \uc88b\uc740\u00a0PVC\u00a0\uc7ac\uc9c8\uc744,\u00a0\ubc14\uae65\ucabd\uc73c\ub85c\ub294 \ubbf8\ub824\ud55c \uc678\uad00\uc758 \uc54c\ub8e8\ubbf8\ub284 \uc7ac\uc9c8\uc744 \uc801\uc6a9\ud55c \ubcf5\ud569\ucc3d\ud638\ub3c4 \uc778\uae30\ub2e4.\u00a0\uc6b0\uc218\ud55c \uc131\ub2a5\uacfc \ub514\uc790\uc778\uc744 \uac16\ucd98\u00a0KCC\ucc3d\ud638\ub294 \uc5d0\ub108\uc9c0 \uc81c\ub85c \uac74\ucd95\ubb3c,\u00a0\uc7ac\uac74\ucd95 \uc870\ud569,\u00a0\uace0\uae09\ud615 \ud0c0\uc6b4\ud558\uc6b0\uc2a4,\u00a0\ud328\uc2dc\ube0c\ud615 \ubc0f \uc5d0\ub108\uc9c0 \uc81c\ub85c\ud615 \uc8fc\ud0dd\ub4e4\uc5d0\uc11c \ub9ce\uc774 \uc801\uc6a9\ub418\uace0 \uc788\ub2e4.<\/p><p>\u00a0<\/p><p>KCC\u00a0\uad00\uacc4\uc790\ub294 \u201c\ube0c\ub79c\ub4dc \ud30c\uc6cc\ub294 \uace0\uac1d \ub9cc\uc871\uc744 \ucc99\ub3c4\ub85c \ud558\ub294 \ub9cc\ud07c \uc774\ubc88\u00a0K-BPI 1\uc704 \uc120\uc815\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \ud488\uc9c8\uc744 \uc778\uc815\ubc1b\uace0 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\uace0\ud788 \ud588\ub2e4\ub294 \uc810\uc5d0\uc11c \ub9e4\uc6b0 \uc758\ubbf8\uac00 \uc788\ub2e4\u201d\uba74\uc11c\u00a0\u201c\uc55e\uc73c\ub85c\ub3c4 \uace0\uac1d\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\uba70 \uc9c0\uc18d\uc801\uc778 \uce5c\ud658\uacbd \uc81c\ud488 \uac1c\ubc1c\uacfc \uccb4\uacc4\uc801\uc778 \ube0c\ub79c\ub4dc \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ubcc0\uce58 \uc54a\ub294 \uc0ac\ub791\uc744 \uc5bb\uae30 \uc704\ud574 \ub178\ub825\ud558\uaca0\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p><p>\u00a0<\/p><p>\ud55c\ud3b8, K-BPI\ub294 \uc62c\ud574\u00a024\ub144\uc9f8\ub97c \ub9de\ub294 \uad6d\ub0b4 \ub300\ud45c\uc801 \ube0c\ub79c\ub4dc \ud3c9\uac00 \uc9c0\ud45c\ub2e4.\u00a0\uad6d\ub0b4 \uc0b0\uc5c5\uad70\uacfc \uae30\uc5c5 \ube0c\ub79c\ub4dc \uc218\uc900\uc744 \ud30c\uc545\ud574 \ube44\uad50\ud560 \uc218 \uc788\ub3c4\ub85d \uc18c\ube44\uc790 \uc870\uc0ac\ub97c \ubc14\ud0d5\uc73c\ub85c \ube0c\ub79c\ub4dc \ud30c\uc6cc\ub97c \uce21\uc815\ud55c\ub2e4.\u00a0\uc18c\ube44\uc790 \uc870\uc0ac\ub294 \uc11c\uc6b8 \ubc0f\u00a06\ub300 \uad11\uc5ed\uc2dc\uc758 \ub9cc\u00a015\uc138 \uc774\uc0c1\u00a060\uc138 \ubbf8\ub9cc\uc758 \ub0a8\ub140\ub97c \ub300\uc0c1\uc73c\ub85c \uac01 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4 \ubc0f \ucda9\uc131\ub3c4\uc5d0 \ub300\ud574\u00a01:1\u00a0\uac1c\ubcc4 \uba74\uc811 \ubc29\uc2dd\uc73c\ub85c \uc870\uc0ac\ud574 \uc885\ud569 \uc810\uc218\ub97c \ub9e4\uae34\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8211; \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ubd80\ubb38 4\ub144 \uc5f0\uc18d, \ucc3d\ud638 \ubd80\ubb38 2\ub144 \uc5f0\uc18d1\uc704 \uc120\uc815 &#8211; HB\ub9c8\ud06c \ucd5c\uc6b0\uc218 \ub4f1\uae09, \ud658\uacbd\ub9c8\ud06c \ud68d\ub4dd\ud55c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ub300\ud45c \ube0c\ub79c\ub4dc \u2018\uc232\uc73c\ub85c\u2019 &#8211; \u2018KCC\ucc3d\ud638\u2019 \uc6b0\uc218\ud55c \ub2e8\uc5f4\uc131\uacfc \ub514\uc790\uc778\uc73c\ub85c \uace0\uac1d \ub9c8\uc74c \uc0ac\ub85c\uc7a1\uc544 KCC(\ub300\ud45c:\u00a0\uc815\ubabd\uc9c4)\uac00 \uc9c0\ub09c\u00a029\uc77c \ud55c\uad6d\ub2a5\ub960\ud611\ud68c\ucee8\uc124\ud305(KMAC)\uc774 \uc8fc\uad00\ud558\ub294 \u20182022\ub144 \ud55c\uad6d\uc0b0\uc5c5\uc758 \ube0c\ub79c\ub4dc\ud30c\uc6cc(K-BPI: Korea Brand Power Index)\u2019\u00a0\uc870\uc0ac\uc5d0\uc11c \uce5c\ud658\uacbd \ud398\uc778\ud2b8 \ubd80\ubb38\uc5d0\u00a04\ub144 \uc5f0\uc18d\u00a01\uc704\ub85c \uc120\uc815\ub418\uace0,\u00a0\ucc3d\ud638\uc7ac \ubd80\ubb38\uc5d0\uc11c\ub3c4\u00a02\ub144 \uc5f0\uc18d\u00a01\uc704\uc5d0 \uc774\ub984\uc744 \uc62c\ub790\ub2e4. KCC\ub294 \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c \uac74\ucd95\uc6a9 \uc218\uc131 [&hellip;]<\/p>\n","protected":false},"author":273,"featured_media":18990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[46,55,261,583,1238,1356,1357,1358],"class_list":{"0":"post-18989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-news","8":"tag-kcc","9":"tag-55","11":"tag-583","12":"tag-1238","13":"tag-1356","14":"tag-1357","15":"tag-1-","16":"entry","17":"has-media"},"_links":{"self":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/18989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/users\/273"}],"replies":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18989"}],"version-history":[{"count":5,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/18989\/revisions"}],"predecessor-version":[{"id":18995,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/18989\/revisions\/18995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=\/wp\/v2\/media\/18990"}],"wp:attachment":[{"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webzine.kccworld.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}